Nursery World - Nursery Management: Case Study

A combination of good commercial sense and a strong community
spirit is seeing one nursery thrive. Meredith Jones Russell reports.

In the year of its tenth anniversary, with a fourth nursery about to open, family-owned chain Tiny Teddies Day Nurseries in Coventry and Warwickshire attributes its success to a sound commercial strategy - combined with a friendly, inclusive feel.

With more than £30,000 worth of ICT resources, including interactive whiteboards, Tiny Teddies aims to mirror the standard provided in schools. The group often takes on newly qualified teachers for a year before they go into a school classroom.

Tiny Teddies also runs a Monthly Madness scheme, which senior manager Jini Vyas likens to 'a lastminute.com for nurseries'.

'If a nursery finds it has spare places towards the end of a week, it offers a 25 per cent discount on attendance that day to keep the space filled,' she says.

Register now to continue reading

Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:

What's included