Nursery World - Nursery Management: Marketing

The explosion in online marketing has made the nursery logo an essential factor in building recognition and customer loyalty. Katy Morton talks to some nursery groups about their approach to branding and design, and finds that keeping it simple is often the best way to go.

A logo is a vital part of a nursery's branding and one of the simplest and most effective ways to attract parents and stay ahead of the competition.

Design agency Urban River, whose clients include nursery group Kids 1st, says a consistent image is vital if nurseries want to attract more parents.

Its head of marketing, Hannah Mattinson, explains, 'Deciding what nursery is best for their child can be a daunting decision for any parent, so having a consistent brand image will reassure them and ultimately help the business to grow.

'What we've noticed recently is that the clients we've worked with want to impress parents as much as possible to ensure that they enrol their child at the setting. One of the easiest and best ways to do this is through corporate consistency and effective branding,' says Ms Mattison.

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