Nursery World - Recruitment: part 5

How can early years settings attract the youngest talent pool out there? Charlotte Goddard finds out

Generation Z – people born after 1995 – are already replacing millennials as the youngest members of the workforce. Understanding this group is a must for companies preparing to recruit the next generation – especially the early years sector, with its pressing need to bring in new talent.

Research carried out last year by Ipsos Mori found young people put more emphasis on finding a job they love than on being wealthy – good news for the cash-strapped but worthy early years sector. One in five 16- to 22-year-olds said having a job they loved was the thing that would make them happiest in life. This was followed by 17 per cent who said having plenty of money was the most important thing.

A study carried out by workforce expert Manpower Group has identified areas which employers can focus on to improve their recruitment and retention of Generation Z:

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