It feels like all I've been talking about this month is websites. I've been re-working our own company site as well as helping a number of nurseries to improve their online presence.
The great thing about the internet is that it provides every setting with the chance to put up a permanent advert for all to see, and it really is the first port of call when parents are looking for a place. The challenge is how to convey the right message so they pick up the phone and book a visit.
What will work best is if your website delivers on the following key components: happy children, caring staff, good activities. These tend to be at the top of every parent's checklist. But before you start thumbing the thesaurus to help you describe your superlative, excellent, incredible setting, get out the camera!
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