A competition held in association with a local radio station has proved a fruitful way for nursery chain Happy Days to find out what its potential customers are looking for in their choice of nursery.
The competition ran on Pirate FM throughout September and asked parents for the three most important things they wanted from their nursery. The prize of a year's free childcare at a Happy Days nursery prompted hundreds of listeners to respond online.
Jackie Arthur, chief operations officer at the group, which runs 17 nurseries and one wrap-around-care facility in the south west, reports that the comments are 'fascinating' and will feed into making the business stronger.
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