So, you want a website to promote your setting. What a good idea, provided you are prepared to invest the time and, more important, apply the total mind power of your team. Many people, when they plan a website, seem to think a virtual fairy will wave a magic wand and take over. This won't happen. As with running a nursery, web success depends on planning and research. As a first step, here are some guidelines to set you on track.
WHY DO I WANT A WEBSITE?
For many, the simple answer is to fill more childcare places. That means you should focus on the information parents want, and talk to them in their own language - no jargon, no abbreviations. But this is not necessarily the only reason for going online. You might want to set up a local forum to share ideas or use your website to support a grant application. Or combine all these.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
