A fresh stage of the early years recruitment campaign will get under way this month with adverts on national television alongside a range of local initiatives. According to Sure Start, the new round of advertising 'aims to provide a new national image for the sector - one of a skilled, imaginative, intelligent and competent workforce, and hopes to attract more men, people from ethnic minorities, older people and those with disabilities'. Since the campaign started three years ago, 160,000 people have contacted the national order line for recruitment packs and about 15 per cent of them have found jobs in the sector within six months .
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