England leads the world when it comes to its accelerating rate of childhood obesity. If current trends continue, around one fifth of two-to ten year-olds will be obese by 2010, with frightening implications for the nation's long-term health.
Nothing less than a 'healthy living revolution' is urgently required, according to the Government, which in October launched its £400m Change4Life public health campaign to deliver precisely that.
It is promising a multi-faceted health drive with organisations and major brands on board to hammer home the healthy eating message, and do their bit to create new services on the ground.
One of the strands most likely to have an impact on young children is the Healthy Towns initiative, where nine local authorities are to receive a share of £30m in Government funding aimed at promoting a healthy lifestyle to families.
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