Whether you have vacancies or a waiting list, marketing your club to clients is an essential, ongoing process - not only to attract new customers but to keep the existing ones happy too. Here we take a look at who you should be 'selling' your services to, why, and how a little imagination can make the most of a limited budget.
Know your customers
The out-of-school sector's main consumers are children and parents plus some very significant others.
Think about who you should be promoting your services to. To concentrate your thoughts, draw three concentric circles:
* in the inner circle place those people with whom you have a close relationship
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