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Book charity launches bedtime reading campaign

Twenty-three minutes is the average time parents spend getting their baby to sleep at night, according to research by the BookTrust.

A survey by the reading charity of 1,000 parents of children aged three and under found that just over a third of parents (35 per cent) considered getting their child to sleep at night was one of the biggest challenges about being a parent.

Three in five parents of under-threes said they would like to make sure reading is part of their child's bedtime routine, but wanted advice on a consistent bedtime routine for their children.

BookTrust has teamed up with parenting expert Jo Frost to encourage ‘bath, book, bed’ routines for young children.

The nanny of more than 20 years said, ‘Sleep deprivation is the most common complaint I hear from parents of young children. Tired parents and tired children is a recipe for disaster. But the solution doesn’t need to be complicated regimes or expensive gizmos. A routine as simple as bath, book, bed can get young children to settle so that everyone can benefit from a good night’s sleep.’

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