Nursery World - Campaign calls for the removal of ‘junk’ from children’s foods

A new campaign is calling on the Government and food industry to remove the high quantities of 'junk' from children's foods.

The ‘No Junk challenge’, launched by organic baby and toddler manufacturer Organix, is a two-phase campaign to challenge the food industry to remove the hgh quantities of added salt, fat, sugar and artifical additives from children’s food and encourage parents to cook with fresh, natural ingredients.

From 28 April - 4 May, parents will be invited to pledge to feed their family ‘real’ ingredients. During the week, parents will be able to share healthy recipes with natural ingredients.

Throughout the year, Organix will develop mini campaigns, including: No Junk Birthdays, No Junk Lunchboxes and No Junk Halloween, to encourage and inspire parents to choose healthy and nutritious food for their children.

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