However, children's organisations criticised Ofcom for not going far enough in its review of junk food promotion to children because it did not agree to a ban on all such advertising before 9pm, which campaigners had demanded.
They also criticised Ofcom for the decision to phase in the changes gradually.
The media regulator has also banned advertising of products with a high fat, salt and sugar content during television programmes aimed at children under 16 from 1 January next year.
This means that programmes with a higher than average number of viewers under 16, such as 'The Simpsons', will be affected.
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