CMV Action, a charity dedicated to eradicating cytomegalovirus (CMV), which causes birth defects in one in 1,000 newborn babies in the UK each year, has launched the ‘Wash Away CMV’ campaign.
The campaign is being led by the charity’s new patron Kimberley Walsh of Girls Aloud, who is asking people to post pictures of their hands with the words ‘Wash Away CMV’ written on them to highlight the message that washing your hands can prevent the spread of CMV, especially among pregnant women.
Photos can be emailed to the charity, posted on its Facebook page or tweeted using the hashtag #washawaycmv and @cmvactionuk.
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