Last week health secretary Andrew Lansley said that 5bn calories was the equivalent of 16.9m cheeseburgers, which would cover around 20 football pitches, or 28.4m lattes, enough to fill four Olympic swimming pools.
Commenting on the strategy, Professor Terence Stephenson from the RCPCH said, ‘This publication aims to reduce calorie consumption by five billion calories a day which may grab headlines but is actually peanuts. Sixteen dry roasted peanuts per person, per day to be precise.
‘The plan also has no clear measures on how the food and drink industry will be made to be more "responsible" in their aggressive marketing of unhealthy food.
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