The cross-department strategy aims to promote children's health andnutrition, boost exercise levels and build towns that encourage physicalactivity.
It follows the Foresight report (News, 25 October 2007), which foundthat if current trends continue, nearly 60 per cent of adults and 25 percent of children would be obese by 2050.
The strategy includes a campaign to raise breastfeeding rates, invest inhealthy schools, increase participation in sports and exercise and makecooking a compulsory part of the national curriculum.
A 75m marketing programme will urge parents to improve theirchildren's diet and activity levels. Local authorities may be givenpower to refuse planning permission to fast food outlets in locationsnear parks and schools.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
