Advertisers on television are encouraging children to eat unhealthy amounts of fatty or sugary foods and drinks, while healthy diets get little promotional support, according to a review of research by a team at Strathclyde University.
The researchers found that children's food promotion concentrates on the 'Big Four' products of pre-sugared breakfast cereals, soft drinks, confectionery and savoury snacks, supplemented by the spread of fast-food outlets. The study, which analysed about 30,000 pieces of research, was commissioned by the Food Standards Agency (FSA) and is contained in a report, Does Food Promotion Influence Children? A Systematic Review of the Evidence, published last week.
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