Data analysis targets changes in demand for childcare - survey

Representatives from CACI, which specialises in understanding consumers and their locations, outlined how data analysis and demographics can inform childcare strategy and support providers to expand.

Large nursery groups like Busy Bees, Monkey Puzzle and N Family Club already use this form of intelligent data-gathering to pinpoint areas where there is demand for childcare.

Arabella Dalloz, senior consultant at CACI said that the main focus in the childcare industry is to support client’s acquisition strategy and help them to understand the consumers that they deliver services to.

She said, ‘There has been a lot of change in the past 12 months and for us it’s about where is there the greatest demand for childcare; how consumers are changing; understanding migration; if customers are moving potentially earlier than they might have done previously as a result of the new changes to our lifestyles; and planning for the future for operators that we work for with the easing of restrictions and investment going forward.’

Looking at the latest data on how the pandemic has impacted on household’s spending habits and lifestyles, Paul Langston, associate partner at CACI, said that 74 percent of those surveyed said that their finances are better or unchanged since the start of the pandemic.

He hinted, ‘There could well be a spending boost which could lead to a childcare boom.’