Billboard posters featuring the faces of laughing children, and a mums' shopping expedition are two innovative tactics used by a pilot study in Wolverhampton to encourage more black and ethnic minority families to access childcare.
Although childcare has a proven impact on the health, social development and educational attainment of children, many families from black and minority ethnic communities are missing out on childcare services.
Until recently, lack of information made it hard to determine the causes of the low take-up. However, coming to fruition are two separate action research projects, working directly with black and ethnic minority families across the country to find out why they have not used childcare and how they can be encouraged to do so.
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