Nursery World - Duchess of Cambridge's new research highlights need to increase awareness of the importance of the early years

New research from the Duchess of Cambridge’s Royal Foundation for Early Childhood highlights the need to increase action and awareness of the importance of the birth to five period.

The new research from the Royal Foundation for Early Childhood reveals less than a fifth of adults recognise the importance of the birth to five period, PHOTO Adobe Stock

It is based on a survey of 4,682 adults and 1,114 interviews with parents of children up to the age of five, carried out by Ipsos Mori on behalf of the Royal Foundation.

The aim of the research was to understand public perceptions of early childhood - focusing on three key areas: the prioritisation of the early years, the link between the first five years of life and lifelong outcomes for mental health and wellbeing, and the support parents seek when raising young children.

It comes two years after the Duchess’ landmark survey – '5 Big Questions on the Under-Fives’.

Key findings from the research, which were discussed at a roundtable event with the early years sector, ministers and civil servants, include:

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