The quality of food at their childcare provider is considered as important to parents as its Ofsted rating, according to a survey by the Soil Association.
Ninety-four per cent of parents of under-fives said it was important that the menu at their child’s early years setting was healthy and nutritious.
When questioned on the factors that were important in choosing a nursery or childminder, encouragement of healthy behaviours, such as good dining skills, was second only to their children seeming ‘happy’ there. The provision of healthy food and a good Ofsted rating were placed equal third.
The survey of 500 parents carried out by market research company ResearchBods in April involved families whose children were attending, had recently attended, or were about to start at early years settings.
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