Research by Which? found that children's favourites such as Spider-Man, Shrek and The Simpsons are routinely used on packaging for foods which are defined as 'less healthy' by the Food Standards Agency. Of 5,575 parents surveyed, 74 per cent said said food companies should not be allowed to use cartoon characters in this way.
Which? names and shames particular cartoon 'villains', including Bratz dolls on packs of Bon Bon Buddies' Fabulous Biscuits (pictured), characters from the film 'Flushed Away' on Jammie Dodgers, and Shrek on packets of sugary cereals. It says 'Heroes' promoting healthier foods, such as Winnie the Pooh, who features on packaging for Tesco clementines, and the fish Nemo, who is used to market mineral water, are few and far between.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
