The Investors in Children (IiC) award for early years quality assurance (QA) schemes is being launched amid concerns about how the programme is to be promoted.
The DfES will include names of the first 24 schemes to gain IiC recognition on the Sure Start Unit's website, but there are worries over how providers who have completed accredited schemes will be able to advertise that information to parents.
National Day Nurseries Association (NDNA) chief executive Rosemary Murphy says, 'Schemes will want to show they have IiC accreditation, but we don't know if they are to use their own scheme logo, an IiC logo or what. Will a setting have its own logo on its letterhead while the bottom of the page is littered with logos from the QA scheme, Sure Start Unit and IiC?'
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