The Fatherhood Institute’s poll of 1,000 dads, in association with online grocer Ocado, revealed that almost half of fathers said they had been ignored by maternity services.
Despite this, the majority of the dads showed willingness to help their child succeed in life, with 50 per cent saying they would go to parenting classes, 54 per cent agreeing to spend more time in their child’s school, and 65 per cent to read more with their child at home.
The authors claim that, ‘Today’s dads are contributing substantially at home to their children’s care, and will do more as this is made possible for them.’ They say that there are huge opportunities for schools and nurseries to get fathers more involved if they approach them in the right way, with respect for what they have to offer. ‘Businesses that have done very well marketing their services and products to mothers are going to have to broaden their offer to include both parents if they are to succeed in this new parenting landscape’, they add.
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