It builds on the original and much-criticised plan, published in 2016, which was void of measures to restrict advertising and promotional deals on junk food.
The revised plan includes proposals to introduce new TV and online advertising restrictions and to mitigate ‘pester power’ by preventing stores from displaying unhealthy food at checkouts.
The Government will consult on introducing new TV and online advertising restrictions to prevent children from being targeted by unhealthy products, and to incentivise companies to cut the sugar and calories in the products they sell. This could mean extending the current advertising watershed and considering limiting the number of unhealthy food adverts shown during programmes children watch to 9pm.
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