Nursery World - Government told to take action on 'sky rocketing' cost of formula milk driven by 'greedflation'

The Government is being urged to take action to protect vulnerable families from avoidable increases in the price of infant formula.

It comes after a report from the Competition and Markets Authority (CMA) criticised infant formula brands of ‘Greedflation’ – increasing prices of their product faster than their costs rose.

‘Price inflation and competition in food and grocery manufacturing and supply’, looks at the cost of 10 products including baby formula, milk and baked beans, comparing branded and own label food.

It finds that the cost of baby formula in the UK has risen by 25 per cent over the last two years. Also, that parents are unlikely to switch from branded to own brand formula, which could save families more than £500 over the first year of a baby’s life. However, the report does suggest there is limited availability of own brand baby formulas.

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