How can out-of-school childcare meet the expectations of such a diverse 'customer base'? Part of the problem is the language we use. That label 'out-of-school' is pretty unhelpful. It defines a service solely in terms of what it is not, with no hint as to what it actually is.
The Scandinavian term 'free time club,' is much more positive. It stakes a claim on behalf of children. It says that this time, in this place, is theirs.
Here's one thing parents of every stripe will agree on: for all their streetwise attitudes, the horizons of kids today are much more limited than in previous generations. This can only be a source of regret for any parent who enjoyed a 'free-range' childhood.
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