Bookstart Baby is an annual universal book gifting programme under which children aged from birth to 12 months in England and Wales receive a free pack including a book, information leaflet and finger puppet. The pack is designed to support and encourage families to share stories with their child and promote a lifelong love of reading.
A new book is chosen every year by an expert panel and packs are given out by health professionals, libraries, registrars and other early years professionals.
The packs are funded by Arts Council England and the Welsh Government.
According to research carried out by BookTrust, for the majority of low-income families, the book within the Bookstart Baby packs are one of the first books they have owned for their child.
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