The study of parents of babies at seven months and under, carried out by ICM Research and The Fatherhood Institute on behalf of Booktrust, found that more than 64 per cent of parents never share books with their babies.
It also revealed that more than half of families do not own a single baby book until they receive their first free book packs through their Bookstart programme, with 75 per cent of mums and dads reporting sharing books with their babies as a result of the charity’s resource.
The survey, which has been carried out to mark National Bookstart Week (11-17 June), now in its 20th year, suggests that without the intervention of the Bookstart programme, many parents would not start reading with their children until much later.
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