Nursery World - Interview - Pamela Park, chief executive of Parenting UK

Parenting UK, a national membership body for those who work with parents, has created a new scheme to encourage organisations to recognise the importance that family plays in the lives of their employees.

What is offered as part of the corporate membership scheme?

Organisations that join the scheme receive a free tailored parenting workshop for staff, delivered by a parenting expert, as well as discounts on further workshops. They are also sent e-newsletters for employees with tips and advice, along with access to more than 150 parenting support videos through website Parent Channel TV, designed to support parents with children aged five plus. We have plans to extend the videos to 0-5. The cost of the scheme is £2,500 a year.

How does the scheme benefit employers?

The scheme is a great way for organisations to contribute to their corporate social responsibility by giving their employees more confidence, improving people skills and well-being, as well as boosting employee motivation and reducing the number of work days lost through better family management.

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