Lost wallets that contain a snapshot of a baby are more likely to be returned to their owners than those with a picture of a puppy, a family or an elderly couple, reported the Daily Telegraph.
Researchers left 240 wallets on the streets of Edinburgh last year, and88 per cent of those containing photos of babies were returned.
Look out for a TV advert that features roller-skating babies, warned theDaily Mail. The Evian promotion has yet to be shown on Britishtelevision but has become an internet sensation, with special-effectsbabies in nappies performing skate stunts to music.
