Men know their place, and up to now it hasn't been in childcare. But, asks Wendy Wallace, can a Government drive persuade more men to take up a career in the early years sector?
The recent success of former childcare student Danny Foster in the pop group HearSay has done much to promote the image of men in childcare. The Government will be launching its own publicity initiative in the autumn, in a bid to get more young men interested in the sector. It hopes to reach a target of 6 per cent male early years staff by the year 2004, up from a 1998 total of only 2 per cent.
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