Nursery World - NDNA launches campaign to raise the profile of the early years sector

A campaign to promote the sector and its dedicated workforce is being launched by the National Day Nurseries Association (NDNA).

NDNA's campaign aims is to encourage students and job seekers to consider a career in the early years

The First Five Years Count campaign will be launched at the NDNA’s annual conference on Friday (24 June) to highlight how valuable the sector is to families, employers and the economy, as well as the future of young children.

The year-long campaign will promote all the great work that goes on in nurseries and other early years settings to support children’s early development.

One of its aims is to encourage students, job seekers and career changers to consider a career in the early years, as the sector continues to experience a recruitment and retention crisis.

It is also hoped the campaign will increase parental understanding of the learning and development that takes place in children’s early years, highlighting the professionalism and value added by the early years workforce.

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