The three-year campaign from Oxford University Press (OPU) is supported by TV personality Alesha Dixon, author Louise Pentland and TV and radio presenter Sonali Shah.
To coincide with the launch of the Raise a Reader campaign, OUP has released new survey findings highlighting reading barriers and opportunities for children and parents. The findings are based upon a survey of 2,000 parents of children aged three-11 and over 300 primary school teachers.
Key findings from the poll reveal:
In response to the findings, the OUP will be taking Raise a Reader to communities, with a tour in November, visiting ten locations across England with lower levels of literacy.
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