The new Equal Play campaign aims to support parents, care givers and ‘influential’ adults to challenge gender stereotypes in their interactions with their children.
Behind the campaign is the Fawcett Society – a charity campaigning for gender equality – and Wates Group, a building and property services company that promotes equal opportunities in the workplace and is hoping to boost the number of women working in STEM and construction.
It is in response to the charity’s research that found gender expectations ‘significantly limit’ children, which is contributing to the gender pay gap and ‘mental health crisis’ among children and young people.
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