It comes after research shows that parents are receiving conflicting advice about when to start weaning their child, leaving many feeling confused about what to do.
The survey of 1,000 parents with children aged three- to- 18 months found:
The new campaign, which is backed by TV’s Dr Zoe Williams and nutritionist Charlotte Stirling Reed, aims to better support parents to safely introduce their children to solid food through an online Start for Life Weaning Hub. The hub features tips, advice, NHS guidelines and over 120 healthy and easy to prepare recipes and meal ideas.
Health minister Maria Caulfield said, ‘The first 1,001 days are crucial for development and impact a child’s health for the rest of their life.
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