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New guidance recommends limit of two 100 calorie snacks for children

The new Change4Life campaign encourages parents to give children healthy snacks such as rice cakes rather than chocolate or sweets.

The aim of the campaign by Public Health England (PHE) is to help parents 'take control' of their children's snacking by promoting healthier snacks.

It is in response to concerns that children are consuming three times more sugar than recommended, leading to obesity and dental decay. According to PHE, half of children’s sugar intake, currently around seven sugar cubes a day, comes from unhealthy snacks and sugary drinks.

As such, the campaign encourages parents to swap unhealthy snacks such as ice-cream, crisps and chocolate for two 100 calorie snacks a day such as malt loaf, rice cakes and drinks with no added sugar.

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