The campaign, run by Surrey County Council's early years and childcare service, was launched in April to redress the gender imbalance in the sector (News, 21 April).
After attracting 4,000 people to the campaign website and advising 55 men at information sessions, the local authority decided to take the campaign a step further and record a series of podcasts for the website.
The podcasts feature men who work in childcare talking to offer insight to those thinking of taking it up professionally.
One will be used at career events at schools and colleges to appeal to boys and young men, while the other is aimed at more mature men who might be thinking about a career change or returning to work.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
