The charity launched Look, Say, Sing, Play across the UK today (3 June) saying that the initiative has increased significance during the coronavirus pandemic lockdown.
The campaign asks parents of children under two years old to look at what their baby is focusing on and how they react, say what they are doing and copy the sounds their baby makes, sing along to their favourite tune or play simple games and see what their baby enjoys.
It does this though weekly emailed tips for parents that provide an activity idea designed to fit into daily routines, which do not require any equipment.
Each tip is accompanied with an explanation of the science behind why the activity is beneficial to their child's brain development.
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