Day nurseries and other small businesses in the UK and Northern Ireland have been warned to be on their guard after companies have called out of the blue claiming to be owed hundreds of pounds for advertisements in booklets and magazines or on charity wall planners.
One of the companies to have been approached in this way is the Childcare Corporation, which has 11 nurseries in central and southern England. Its marketing manager, Nicky Jurkschat, said, 'A distressed nursery manager rang recently following a claim by a Lancashire company that the nursery owed 490 after agreeing over the phone six months ago to advertise in its child abuse booklet. Because we are a nursery chain, everything is booked through me at head office, so I was surprised to hear it.'
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