As the presence of the ubiquitous 'nit' reaches its annual apex, so too do the publicity attempts by those marketing anti-louse treatments. To name just two examples, Lyclear is sending a guide on getting rid of head lice to all pre-schools and nurseries as well as information packs and posters to teachers, and Nice 'n Clear is inviting journalists to talk to the staff at Poplar Play Centre in London, where it says its treatment has been a success. The company's founders, who have seven children of their own, say they came across Neem oil, on which their lotion is based, on a trip to India and found it repelled 700 kinds of insects, including head lice.
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