The group, made up of 14 of the largest nursery chains in the UK, plans to carry out face-to-face interviews with men at different points of their career to indentify their attitudes to childcare as a profession.
School students, fathers who use childcare and unemployed men will be asked about whether they ever considered working in childcare, their perceptions of it and what they believe others would think of them if they did.
Male staff working in settings owned by members of the group will be asked about why they chose to work in childcare, what keeps them in the sector and what barriers prevent men from working with children.
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