Nursery World - Road safety aims for poor children

The importance of teaching road safety habits to pre-school children was stressed as the Scottish Executive launched an updated playgroup and nursery information pack for the Children's Traffic Club Scotland this week. Transport minister Sarah Boyack, speaking at Pollok Children's Centre in Glasgow, emphasised the Executive's policy of starting road safety at an early age. An accompanying advertising campaign aims to reach more families from disadvantaged areas. It will be situated at bus routes and supermarkets in areas where membership of the Children's Traffic Club Scotland is low, urging nurseries, parents and children to get involved.

Transport minister Sarah Boyack, speaking at Pollok Children's Centre in Glasgow, emphasised the Executive's policy of starting road safety at an early age. An accompanying advertising campaign aims to reach more families from disadvantaged areas. It will be situated at bus routes and supermarkets in areas where membership of the Children's Traffic Club Scotland is low, urging nurseries, parents and children to get involved.

The Executive aims to reduce by half the number of child road casualties by 2010. Ms Boyack said, 'The Executive is committed to improving road safety and cutting the number of children killed or injured on our roads each year.

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