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Save the Children campaigns to highlight breastfeeding drop

The lives of 830,000 babies a year could be saved if new mothers around the world breastfed straight after giving birth, according to Save the Children.

The charity has launched a new campaign to highlight the fact that babies in the developing world are three times more likely to survive if they are breastfed within an hour of giving birth, because colostrum (a mother’s first milk) helps to boost babies’ immune systems.

The Superfood for Babies report says that if mothers continue to breastfeed for six months children are 15 times less likely to die from diseases like pneumonia and diarrhoea.

Save the Children says that stopping children from dying from preventable disease and hunger is possible in our lifetime, but only if world leaders step up their fight with greater funding for malnutrition, and breastfeeding in particular.

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