My own young children are spellbound by the latest ads for confectionery, snacks and sweet drinks which appear during their favourite programmes in the morning or afternoon. These ads are hugely influential in creating desire for products which may be 'cool' for their novelty and packaging appeal but have no nutritional value whatsoever. In many cases these products are actually bad for children.
TV ads fuel peer pressure in nurseries and schools, where young children want to be seen to have certain products in their lunch boxes every day.
This is bad news for parents who are trying to provide healthier options and also trying not to spend too much on pre-packaged products which can be expensive.
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