The National Heart Forum, whose members include the National Children's Bureau, the NUT, Sustain, the British Medical Association, and Which?, is preparing an application for judicial review against Ofcom over the consultation, which it considers 'unlawful and conspicuously unfair'.
Ofcom's consultation on new restrictions to food and drink advertising to children ends on 30 June, but the regulator has already said it refuses to consider a pre-watershed ban.
Ofcom has said that to introduce a ban on TV advertising on foods high in fat, sugar and salt before 9pm would be a 'disproportionate' burden on broadcasters.
But the forum said Ofcom's failure to consider this option was 'skewed, unfair and relies on misquoting statistical evidence'.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
