After the entertaining hustings on 'Woman's Hour', we now know that of the Tory leadership hopefuls, neither David Cameron nor David Davies connect with popular culture and watch 'Strictly Come Dancing' or 'The X Factor' - they probably think the one is dancing with a dominatrix, and the other a documentary about chromosomes.
And we know they are divided by boxers and briefs, if not by policy. They sounded nice, but they'd nothing new to offer women. However, their performance scared Labour spin doctors. For good reason - if the Tories connect with women then they could win the next election.
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