The supermarket chain said that sales of its classic skipping rope had risen by 59 per cent in the past year and that it was also becoming more popular with boys, while sales of marbles were up 46 per cent and hula hoops 21 per cent. Tesco spokesman Joe Church said, 'Customer research has shown that more and more families are buying skipping ropes for boys as well as girls. Images of their sporting heroes on television have helped make the skipping rope more masculine. It's clear that parents have taken on board what their grandparents have been saying for ages - that when they were young they had fun in simple ways and seemed to be much fitter.'
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