Researchers at City University of New York also estimate that a banwould reduce the number of overweight adolescents by 14 per cent.
The research team used statistical models to link obesity rates to theamount of time spent viewing fast-food advertising. They found that, forboys aged three to 11, increasing their exposure to fast foodadvertising by half an hour per week increased the probability of beingoverweight by 2.2 per cent, which would work out to a 15 per centincrease in the number of overweight boys in a fixed population. Thecorresponding figures for girls were 1.6 per cent, or a 12 per cent risein the number of overweight girls within a population.
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