Nursery World - TV campaign to aid tolerance

Young children across Ireland are being encouraged to respect each other's differences in a groundbreaking early years initiative. The Media Initiative for Children has been developed jointly by NIPPA - The Early Years Organisation and the Peace Initiatives Institute (PII), based in Colorado in the United States, over the past two years. It aims to combine television advertisements with interaction in pre-schools to help children aged three to five to have a greater understanding of their physical, racial and cultural differences.

Young children across Ireland are being encouraged to respect each other's differences in a groundbreaking early years initiative.

The Media Initiative for Children has been developed jointly by NIPPA - The Early Years Organisation and the Peace Initiatives Institute (PII), based in Colorado in the United States, over the past two years. It aims to combine television advertisements with interaction in pre-schools to help children aged three to five to have a greater understanding of their physical, racial and cultural differences.

PII has supplied £100,000 of funding for the initiative, while NIPPA has received grants from the George Mitchell Foundation and the Community Foundation in Northern Ireland.

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