Never mind Adam, Eve and the apple - the hardest thing to resist in our world seems to be a tasty sound bite. We saw it in action last week with a report from the Centre for Social Justice (CSJ), which - on the basis of statistics covering 0.7 per cent of the UK - announced the latest danger to society: 'man deserts', the end product of a 'tsunami' of family breakdown.
First of all, let me assure you that despite the resulting sensationalist headlines there is no tsunami. One in four families with children is headed by a single parent today, and this is a statistic that has remained broadly consistent for the past decade.
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